Tuesday, 9 March 2010

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Evaluation

My media product uses, develops and challenges different forms and conventions of real media products, me and my group did this by using camera work, editing and mise-en-scene, to create an Action genre and make our film similar and different to other Action products. Opening sequences to action films always make an impact on the audience and build tension from the start, we started our opening sequence with a chase, which is used in typical action films. To show the chase we used different camera angles and shots of the characters running to create a who is chasing who effect. Like most action films we made our shots quick and sharp, lasting no longer than 2-3 seconds at a time, which shows speed very well. In opening sequences of films what you need to get across to the audience is who the characters are, what the genre is and what the story is. We showed and introduced our characters by seeing them run past a tree, one being chased by the other. This shows the audience that one of the characters is bad and the other good, the audience then later in our opening sequence finds out which one is which by a simple phone call. Like in other action openings the story unfolds bit by bit so the audience then stay interested in the story. The music also shows the genre because it is fast and intense. The basic outline of the story is shown by Lewis chasing Simon, who then loses him and then receives a phone call from an unknown/blocked number which is Simon, the muffled voice tells him that his wife is going to die, he then receives a text from the unknown number saying that he knows she is on a train, Lewis then tries to do the best he can and reaches a train line, A few seconds later we see an exploded train which shows he was too late, This then set sup the story to the audience ready for the whole film but it leaves the opening sequence on a cliff hanger as we know that Simon got away. In a lot of action films the opening normally has a lot going on and some which are not answered will soon be found out later on. We have used many aspects in our film, such as impacting titles with sound effects to emphasise the opening sequence. We have also used special effects such as an exploding train, this helps show our story better. At the beginning of our opening sequence we have also used an institution M.G.M, at the beginning of all opening sequences this is used to show who produced the film.
We have also developed forms of real media products by making the music of our action opening sequence start when the M.G.M lion roars, this is effective as it makes the genre of the film already recognised and gets the film going.
We have also made the titles simple but effective, some action films have moving and flashing images but we have developed our simple titles so the are bold but still have an effect. With them being simple it also helps the audience focus on the actual film and makes the footage have more of an appeal as the titles do not shadow it.
We challenged ourselves and the use of audio by fading in and out the music for when we used dialogue. Some real opening sequence media products fade the music out and then have silence while the character is speaking, we wanted to have it fade out and then be in the background quietly while the speaking is happening so the tension is still building, when the dialogue is finished the music will fade in again to create the sense of action again as Lewis starts to run.
Our opening sequence is of a typical action genre and we have used the aspects of media well to show the similarities and differences between real products and our own.

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